3 Types of Online Programs to Consider for Your Next Offer

As you think about new and exciting ways to scale your business, it might be time to consider an offer to take you to the next level: online programs. 

Online programs are, essentially, offers that offer some sort of curriculum or structure, designed to move people from where they are to where they want to go. For example, you’ve probably signed up for an online program to learn how to run Facebook ads, or to create a content plan. Maybe you’ve joined a membership program where you learned how to market your business, or a mastermind program where you overcame your money mindset blocks.

All of these are “online programs” — and no matter where you’re at in your business, an online program is a perfect way to package your expertise, reach new audiences, and, of course, grow your business.

Is an online program right for your next offer?

If you’re thinking, “An online program wouldn’t work for what I do,” we encourage you to think again. That’s because virtually anyone can create one, like:

  • Coaches
  • Service providers 
  • Consultants
  • Subject matter experts (like design, organization, or launches (like us!)
  • Anyone else who has something valuable to teach and share with the world

Seriously, if you have vast knowledge, expertise, or success in any type of skill, you have the potential makings of an online program. There are so many niche and unique educational opportunities out there – ones that you can fill with your work! That’s why we’re breaking down three different types of programs to consider for your next offer.

Self-service programs

Sometimes, people want to be left to their own vices. Maybe their schedules aren’t super flexible, they’re not a ‘group learning’ type of person, or they simply learn better at their own pace. No matter the reasoning, a self-service program is an excellent consideration for your next offer. Maybe that comes to life through:

  • Self-guided classes
  • On-demand courses
  • Weekly lessons or modules
  • Emailed lessons

And here’s the best news: Self-service programs can be evergreen content. In other words, all of the assets you create in preparation for this offer – the courses, videos, resources, lessons, modules, and everything in between – will always be relevant and reusable! How amazing is that?

As a result, you can continue to earn passive income while still providing your services or products. Just remember to set time aside a few times a year to make any necessary updates to your self-service programs, so they stay as up-to-date and relevant as possible for your clients and customers.

Group programs

For those who thrive in more collaborative learning environments, a group program is a solid addition to your offers. To make the most of it – and provide the most value for your clients – a group program typically consists of:

And remember all that evergreen content we mentioned before? It can be used for group programs, too! Some aspects may need to be repurposed for group environments, but, for the most part, your content and materials can stay the same.

Another great perk of group programs? They’re more exclusive. That means you get to:

  • Generate excitement and action through open enrollment dates
  • Capture and nurture leads through waitlists
  • Schedule and host group sessions around your schedule

All while still supporting and providing value for all of your clients! We can definitely get behind that.


If you truly have your heart set on 1:1 learning and coaching, you should consider adding a mastermind class to your offer. In total transparency, masterminds are typically a huge investment – for both you and your clients. But the payoff has the potential to be priceless.

Typically, we see masterminds come to life through:

  • Weekly 1:1 meetings/intensives
  • Customized teachings and action plans
  • Ongoing, on-demand support
  • A measurable or quantifiable output
  • Access to group program (optional)
  • Access to the private online community (set up for group programs)

Again, mastermind offerings are a big commitment. But if you have a passion for working that closely with clients and customers, it might just be the perfect fit! Just remember to start with a smaller scope of clients and try it on for size before booking your calendar to the brim.

Ready to bring your online program to life?

Now that you have a better idea of how you can bring an online program to life, it’s time to get to work! But…where do you start?

Thankfully, you’re in the right place, because you can start right here with a 1:1 strategy session (psst! This is another type of online program you can offer)! It’s where you can bounce ideas off our founder and launch expert, Audrey, and talk through things like:

  • Creating a solid offer that serves your audiences
  • How to make it stand out
  • Strategies for launch
  • Reaching your goals
  • And whatever else

All you have to do is come with questions, and Audrey will be ready to answer them!

Learn more about our strategy sessions, or send us a message to see if we’re a good fit!

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6 Week Email Launch Plan