Exclusive Offer or Evergreen Launch: Which is Right for You?
Are you launching a new digital product or online program soon?
If so, you’re probably looking ahead at the launch and wondering: Should I go with an exclusive offer or an evergreen launch? Let’s break each down to figure out which one is right for you!
What do we mean by ‘exclusive offer?’
Exclusive offers are exactly as they sound: They’re exclusive. They’re limited. These types of products, services, or programs can come to life as a one-time-only offer or something that comes around very rarely, like once or twice a year. These types of offers might include:
- Online courses
- Group programs
- Physical products
- Memberships (in some cases)
- And much more!
When is an exclusive offer right for your next launch?
If you’re selling any one of the above offers, an exclusive launch may be the way to go. That’s because, in most instances, space and/or physical inventory is actually limited. For example, if you’re launching a group coaching program, you can’t open up spots to anyone and everyone. That would defeat the purpose of personalized support, right? And if you’re selling physical products, those will eventually run out.
But that’s not to say those offers have to remain exclusive. Like we mentioned above, these exclusive offers can come around as often (or not) as you want them to. You can choose to launch additional group programs throughout the year. You can choose to restock your physical products. That’s kind of the beauty with these – it’s all up to you!
What are the benefits of an exclusive offer?
So if you’re asking yourself, ‘Why would I launch an exclusive offer if it just goes away or runs out?’ And that’s a fair question! But there are lots of reasons to stick to an exclusive offer that won’t hinder your ability to continue marketing your offers and scaling your business. Reasons like:
- Creating a greater sense of urgency and exclusivity
- Prompting audiences to act more quickly
- Allowing you the time and space to provide more intimate support
- Making room to get feedback and make your next exclusive offer that much better
- Scaling your business at a pace that feels right for you
- And so much more!
Exclusive offers are also a great way to know exactly what your audiences are craving. Are they bummed they didn’t snag a spot? Use that as your chance to open a waitlist! That way, you can actually see just how many people want a piece of your exclusive offer, and you can nurture them in the meantime. Win-win!
What do we mean by evergreen launch?
Unlike exclusive offers, evergreen launches are not limited. Meaning: Anyone, anywhere, at any time can purchase or enroll in your offer. And that offer will remain relevant to audiences indefinitely. Evergreen launches can include digital products and offers like:
- Static courses
- Subscriptions and memberships
- Artwork (digital prints, photos, etc.)
- Photo presets
- Software programs
- Tutorials + how-to guides
- And so much more!
As you can see, there are a lot of ways your evergreen offer can come to life, which means you have tons of room to get creative!
When is an evergreen launch right for your next offer?
Evergreen launches are great for entrepreneurs who are focused on creating multiple streams of income. If you want to create an offer, launch that offer, then move on to the next venture, an evergreen launch is the way to go. Remember, though, evergreen products still need attention and updates from time to time. You don’t want to sell irrelevant or outdated products, even if they are digital.
What are the benefits of an evergreen launch?
The biggest benefit of evergreen launches is that whatever offer you bring to life – a course, an online template, an eBook – it can be sold over and over and over again. And your marketing and promotion efforts aren’t limited to pre-launch only. You can always find different ways to promote your evergreen offers whenever it makes sense!
Maybe you have a product that goes well with whatever you’re talking about on the blog that week. Or your brain doesn’t want to function, and you can’t come up with any clever Instagram captions. Your evergreen products are always there to fall back on!
Want to make your next launch your best one yet?
No matter what type of offer you bring to life, you can feel proud that you’re expanding your creativity and scaling your business in new and exciting ways. And once you are ready to create your own kick-ass launch, we have something to help along the way…
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