Is Flodesk the Right Email Marketing Tool for Your Business?

Mailchimp, ConvertKit, ActiveCampaign, Drip…oh my. There are virtually endless options when it comes to email marketing tools out there, some with great features, some with not-so-great features, and all a giant blur when it comes to making the right decision for you and your business.

Well, dear reader, we have yet another platform on deck for you to learn about today: Flodesk. What are the pros and cons of using Flodesk? How does it stack up to the competition?

Of course, as your Launch BFF, we have all the details right here for you. Ready to dive in?

What is Flodesk?

Self-described as the world’s most intuitive email builder, Flodesk is an esthetically pleasing platform right from the start. With lots of app integrations (like Zapier, Shopify, and Facebook to name a few), you can build workflows in seconds with fully responsive emails and opt-in forms. And for those who are sticklers about design and branding, Flodesk appears to have some pretty impressive capabilities.

Pros of using Flodesk for email marketing

Similar to ConvertKit, Flodesk is built for creators by creators – which is probably why it’s so easy on the eyes. As for using Flodesk for your email marketing platform, there’s a lot of good to talk about here:

  • The simple and user-friendly interface makes this tool great for beginners.
  • Flodesk has lots of premade templates to choose from that are easily customizable.
  • Building your emails and forms is super intuitive with its easy-to-use drag-and-drop design function.
  • Every asset you build within Flodesk is mobile-optimized.
  • You can automate your sequences and workflows easily through an array of triggers.
  • You’ll be able to easily add subscribers from your current or previous email platforms, making the transition that much easier.
  • Flodesk’s pricing is one of the most upfront and forgiving we’ve seen – it’s not based on the contacts you have or the number of emails you send each month. It’s just one monthly (or yearly) price.

Cons of Flodesk

Like with every tool or platform, there are a few downsides to Flodesk. But we’ve gotta be honest – there aren’t that many to talk through. And that already is a win!

First, even though Flodesk does have crucial integrations like Zapier and Shopify, the possibilities seem fairly limited. It certainly doesn’t have as many integrations as Mailchimp, which has more than 300. So, if you want or need dozens (or hundreds!) of integrations, you’ll want to double-check that Flodesk can accommodate them first.

Next, Flodesk’s sequence builder is…really simple. And by really simple, we mean very elementary. Yes, we love when tools and platforms are super user-friendly – especially for those who are new to the email marketing game. But we feel like Flodesk is too simple, even for beginners.

Finally, the automation workflow feature within Flodesk isn’t as robust as other tools and platforms. Automations are a life-saver when you’re trying to cut back on the time you spend manually building and sending all of your emails. That said, a lack of robustness (that’s a word, right?) can actually make the automation process simpler for newbies or those who don’t need complex triggers.

The final Flodesk verdict: It’s a go for newbies and small businesses!

We’ll be completely honest: We’re a harsh judge when it comes to email marketing platforms and tools – even the most popular and advanced ones. But for us? Flodesk is a win for small business owners and those who are brand-new to email marketing, sales funnels, and workflow automations.

We also love how easy it is to switch to Flodesk. All you have to do is export your current email list to a .csv file, then import it to Flodesk. So simple! Plus, we can’t get over the simple and straightforward pricing. No extra fees for more advanced features – just one set price per month or per year for extra savings!

When you’re ready to see what Flodesk is all about, it offers a free 30-day trial* so you can experience this platform for yourself. We always encourage trying things first-hand, including whether we think it’s worth it or not. And Flodesk? We definitely think this one’s worth it.

If you want to read up about other email marketing tools, we have the scoop for you!





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