Frequently Asked Questions About Launch University & Our Launch METHOD

The news is out: Enrollment for Launch University is now open…and there’s a spot waiting for you! If you’re a business owner or entrepreneur who wants to launch your offers with more fanfare (and sales), or you want to launch your first-ever offer without questioning everything, this is for you! 

We understand that you’ll have a lot of questions, because you don’t want to just buy any program on how to launch your offers. That’s why we’ve pulled together the most frequently asked questions about Launch University, so you can ensure it’s a good fit for you and your business.

Let’s dive in!

Quick refresher: What is Launch University?

Launch University is an immersive, 12-week course that takes the guesswork out of launching. 

At its core: Launch University will help you:

  • Set realistic goals (and create step-by-step plans to achieve them)
  • Produce engaging content that turns leads into customers
  • Build and connect launch elements for a seamless experience (for you and your customers)
  • Execute the perfect launch with confidence

Whether you’re brand-new to launching or have been around the launching block a time or two, you’ll get everything you need to have a successful launch, build confidence, and take your business to the next level.

The course kicks off on October 17. If you’re reading this in the future — hello, Time Traveler! — you can join the waitlist to hear when doors open again.

Who is Launch University right for?

New launchers, seasoned launchers, and everyone in between! If you’ve ever felt overwhelmed or defeated by a launch – or don’t know how to get started – Launch University is right for you. Here’s a quick breakdown to help ensure it’s the right fit:

Launch University is for you if:

  • You’re an entrepreneur or small business owner with an offer you think is the bomb dot com
  • You’re ready to create, build, and execute a successful launch
  • You’re ready to dedicate time and energy to learning how to launch from start to finish
  • You’re tired of feeling overwhelmed or paralyzed by launches and just want to get it done – the right way

Launch University isn’t for you if:

  • You don’t own a business or have an offer in mind
  • You already know the exact steps to take toward a profitable launch
  • You’re looking for a DIY program with pre-built launch templates
  • You already know how to troubleshoot any problems or obstacles that happen during a launch – especially tech issues that might pop up occasionally

What’s all included with enrollment?

With our 12-week course, you’ll get lifetime access (including future updates!) to:

  • A step-by-step lesson plan
  • 6 workbooks filled with over 70 pages of content
  • 30 individual worksheets (think checklists, spreadsheets, and templates)
  • Over three hours of pre-recorded content to learn from
  • An engaging, supportive community of fellow launchers like yourself
  • Coaching calls to help you graduate to a successful launcher
  • Over $5,000 in bonus content and resources (like market research templates, a launch projection calculator, content planners, and more)
  • And so much more!

We also built this course with 1:1 support in mind, which means most of the course material will be taught through:

  • Group coaching via office hours and optional 1:1 calls
  • Access to Study Hall, our private Discord community
  • Additional support materials

How much does Launch University cost? Are there payment options available?

There are two options for Launch University Enrollment – each with payment options! Here’s the breakdown:

General Admission

$2,000 in full or 4 monthly payments of $500

Perfect for: New and seasoned launchers who need a solid foundation to understand every single element of a launch done right.

You’ll get:

  • Lifetime access to the core program and the Launch University Method (future updates included)
  • Nearly $5,000 in worksheets and templates
  • Access to our private community for 3 months, including monthly group coaching calls, quarterly workshops, and guest sessions


The Launch Pro: VIP MEMBERSHIP (Limited spots available!)

$4,500 in full or 5 monthly payments of $900

Perfect for: Those who want additional 1:1 guidance from a dedicated team of launch experts

You’ll get:

  • Lifetime access to the core program and the Launch University Method (future updates included)
  • Nearly $5,000 in worksheets and templates
  • Annual access to our private community, including monthly group coaching calls, quarterly workshops, and guest sessions
  • Direct access to Audrey (your Launch BFF) and her team with five, 30-minute 1:1 strategy sessions


I’m new here! Who’s behind Launch University?

It’s your very own Launch BFF and professor, Audrey Saccone! I’m the CEO & Founder of Launch BFF and Audrey Digital, and I’ve helped small business owners and industry leaders turn big ideas into income.

I created Launch University to help you take the overwhelm and guesswork out of launching – and remind you that you have exactly what it takes to become the creator of your own success story!

Has this launch method worked for other business owners?

Not to toot our own horns, but toot, toot! In other words: Yes. 

Launchers before you who have followed our methodology have seen crazy big results and successes from their launches. 

  • New launchers saw a nearly 10x return on investment, and
  • Repeat launchers saw a nearly 20x return on investment launch over launch

But we all know that seeing is believing, right? Here’s what some of our launchers have said about working with us:

Karsen, Owner and Founder of HypeGal, on her 8x ROI on Her First Launch

“Audrey has a wealth of knowledge and insight that she brought to my launch strategy, along with her ability to make you feel confident and at ease during what can be one of the most stressful seasons in business, aka a launch…Now I feel equipped with everything I need to package up my brilliance, market it with confidence, and serve my audience!

Repeat Launcher Jen Grayeb, Founder of The Nimble Co., on her 17x ROI

“Hiring Audrey to help me with my launch strategy was hands down one of the best investments I’ve made in my business. I can attribute close to $60K of sales to the work we did together. If you are on the fence…you should get off of it because I’m probably giving her name out as you read this.”

Is Launch University all virtual?

Yep! Launch University will be entirely virtual, with pre-recorded lessons hosted by me, Audrey. You’ll access all of your digital learning materials through a Kajabi dashboard and edit them in Google Docs for easy access. All coaching sessions and our Launch University Community will be hosted in Discord!

I don’t have a large audience yet. Is Launch University still a good fit?

Absolutely! Launch University is designed to help business owners and entrepreneurs with audiences of all sizes – small ones included

How can Launch University help me with future launches?

To put it simply: Launch University will help you take your offer to a full-blown, successful launch. Together, we’ll take a deep dive into your business, offer, and target audiences so you can:

  • Figure out which of your business goals are realistic and achievable
  • Create a solid launch plan – everything from pre-launch to post-launch
  • Prepare for any hurdles or hiccups that might pop up along the way (and know how to fix them)
  • Connect all of your tools and systems for a smooth-as-can-be launch

Once you’re armed with the knowledge to create, plan, and execute a seamless launch, you’ll walk away with the skills and confidence to have a successful launch after launch after launch…you get the picture.

What can I expect from Launch University?

The entire class schedule is organized by our tried-and-true Launch University Method, which breaks down each phase of your launch into achievable phases. Here’s a sneak peek of what that looks like: 

The Launch University Method

M: Map Your Launch Plan

E: Engage Your Content Plan

T: Trigger Your Conversion Event

H: Harness Your Launch Assets

O: Organize Your Launch Week

D: Debrief Your Launch Results

I’m ready to enroll! What happens next?

We’ve saved a spot for you! All you have to do is choose your enrollment option and payment plan to secure your spot!

The 12-week course kicks off on October 17. If at any point you’re on the fence – or you don’t think it’s a good fit – we have a no-questions-asked refund policy. Simply email us by Friday, October 21, 2022, at 5 p.m. ET to let us know, and we’ll issue a full refund.


Again, if you’re reading this in the future, you can always join the waitlist for Launch University to hear when doors open again!

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