Why Host a Challenge for Your Upcoming Launch?
Have you ever wondered why the all-you-can-eat challenge is so popular? I’m talking about the five-pound burger or extra hot chicken wings type challenge. Logically, we all know that sitting down to eat a five-pound burger is not a good idea — and spicy chicken wings? All you need to do is watch an episode of Hot Ones to know how that will go!
So why do we do it? Because it’s fun, and humans love a good challenge.
Setting up a free (or low cost) challenge is like creating one of those intense eating contests. Sure, it will be a lot of work, but people will want to try it! It’s a fun way to show off who you are and what you have to offer, and to introduce people to you and your brand.
Why should YOU host a challenge for your upcoming launch or new offer? Keep reading to find out.
Show off your teaching style
When you host a challenge, you’re showing off your skills and giving your participants (and their followers) a chance to try out the merchandise, so to speak. A challenge also gives you a chance to introduce yourself and your teaching style to your followers. When you decide on a topic for your challenge, highlight how you teach and coach your clients. This shows people why your offers are different, and why they’d want to continue to work with or learn from you.
Quick wins
Any challenge you decide to host needs to offer a rapid transformation. This way, your followers will be completely immersed and immediately put the skills you are teaching them to the test and get results. People are looking for solutions to their problems and, if you’re able to give them that, they’ll want to continue following you, learning from you, and likely buying from you.
People crave community
Your challenge is a great way to connect with your followers and build that sense of community. As you all complete the challenge, you can share updates, tips, and tricks and learn together. Your followers want to know that they’re not alone, that people also have these same problems, and that you (or your brand) is there to help them.
Collect data
As the facilitator, you get some extra benefits of all this connection – customer data. You should discover who your ideal customers are, what their needs are, and where other solutions have fallen flat. The conversations you’ll be able to have inside of a challenge are invaluable, and they let you go a lot deeper into who your ideal audience is and what they struggle with.
Plus, you’ll be able to build your email list, too, which lends itself to a whole new world of data!
Challenges are fun
A challenge should be fun for your followers because, if they will have a good time, they’ll remember you and what you taught them. It will build new connections in their brains, from “I struggle with this,” to, “I have a new solution for this and it’s not so bad!” When you can have fun showing people how to handle their challenges or how to do something new, they are more likely to remember you when they think about it.
So don’t be afraid to shake things up, try new things, or be a little silly. Making your challenge fun is part of the process — and will get you better results when your launch comes up.
Real results
Organizing a challenge is a fantastic way to boost your numbers if you are willing to put in the work. Make sure to be realistic as you plan your challenge. Scale the work of organizing your challenge to the potential income and sales you’re hoping to make from your offer. What does that mean?
Don’t create a massive 30-day free challenge for an offer you haven’t sold yet. That will take so much money, time, and effort on your part — with no guaranteed results. Instead, consider how much time and energy you can commit to a challenge and work backwards from there. Most challenges for new offers range from 3 to 7 days, and can be hosted via email or a free Facebook group. Don’t make it too complicated, so you can get ROI on your efforts.
Want to host a challenge but don’t know where to start?
Think of your challenge as a gateway for your followers to your other offers. It’s still a sales tool, so you have to treat it as one. Remember what you’re selling, show your value, and keep your followers on the hook. That’s how a challenge can equate to revenue in the long run!
Not sure what all goes into creating a challenge for your upcoming launch? Make sure to check out our Launch Recipe Cards!
We’ve got all the ingredients you need for your perfect launch. Whether it’s a webinar launch, a challenge launch, a beta launch, or something else, we’ve got you covered.