Monthly launch coaching & support from a launch strategist who’s been behind some of your favorite launches for less than the cost of your last Target run.

Become a BFF

“I love having you as my BFF! Thank you so much for your support — business and life changing!”

Elissa Weinzimmer

“Audrey oozes validation and who couldn't use more of that when you're questioning everything!?”

Karsen Murray

“No bullshit. No fluff. Get to the point and get shit done.”

Harper Spero

It’s time to demystify launching and finally implement strategies you believe in and are, dare we say, EXCITED about!

Have you taken courses about courses (meta!) and launching before, but found that they didn’t quite work for you?

Or maybe they did work for you. Sort of. But you’re not sure what worked, what didn’t, and what to replace them with.

It’s kind of overwhelming, isn’t it? It’s also a little discouraging.

So we’re going back to basics.

This isn’t a membership where you can just pick your copy-paste, ready-to-go launch strategy and call it a day. In case you missed it — those don’t work. At least, not the way YOU want them to.

Inside my launch membership, you’ll learn about a new topic related to marketing and launching digital products every month. You’ll go deep on how the strategy works, why it works, and how you can make it work for your business.

Welcome to

A monthly membership led by Audrey Saccone,
7- and 8-figure launch expert.

Join the membership and get: 

  • Monthly live member classes on the 2nd Wednesday of each month
  • Recordings of all past calls available in our member vault
  • A community of online entrepreneurs who currently (or want to!) use live launching as a revenue driver in their business.
  • Preferred pricing to work with Audrey 1:1
Join for $49/month

What happens inside Launch BFF?

Each month, you’ll have a live class, led by Audrey, where you’ll focus on learning the what, when, why, and how of key launch elements. We’ll also provide some resources to make implementing this strategy in your business easy-breezy.

Can’t make it live? NBD! We’ll announce the topic and let you post your Q's in advance. Then, we’ll have a replay ready for you within 24 hours.

PLUS! Audrey’s inviting some of her friends in the online business world to teach bonus guest classes on the month’s topic (2 for 1!). And you’ll get replays of those, too!

Sign me up!

“Sounds great and all, but what am I gonna learn?”

We’re glad you asked!

The schedule is subject to change, but here’s what we’ve got on the docket for the next few months:

  • How to create a launch planning calendar
  • Marketing activities to grow your list AND your bank account
  • Anatomy of an amazing sales page
  • Using challenges to lead into your launch
  • Creating a kick-ass email sales sequence
  • Using webinars to jumpstart your launch
  • Developing an amazing customer experience
  • What do when people stop paying
  • Conducting a launch audit
  • The numbers you need to understand for your launch
  • When, how, and why to use ads in your business
I'm in!

A quick note about what this isn’t...

This membership isn’t about how to have $50k days and multi-6-figure launches, although that’s definitely a possible result of taking action on what you learn.

Instead, we’re all about launching in a way that doesn’t feel icky and lets you keep your sanity. Because launching shouldn’t be something you lose sleep and gain stress hives over. If you’re looking for ONE formula to solve all your problems, this isn’t the place. Also, sorry, but that just doesn’t exist.

Why would you want monthly launch trainings?

You can just learn what you need to learn about launching and be done, right? Well, kinda.

The truth is, launching in the online space changes. What worked one year might not work in another. If you need an example, let’s think about how the internet at large is shunning “bro marketer” practices that (just a couple of years ago) were all the rage.

The advantage of a launch membership is that you’re getting tips on what's working NOW — not some stale course that's released once a year. (No shade, but it’s true.)

Monthly launch training can help you:

  • Identify your "zone of launch genius" so you always feel capable & ready to launch
  • Stay ahead of the competition (who are still using last year’s launch formulas #AsIf)
  • Stay engaged with your products, offers, and launch plans instead of letting them go to the last second
  • Get support on your launches, post-launch reviews, and general questions
Sign me up!

Who's leading this thing?

Hiya, I’m Audrey, your new Launch BFF.

I’ve been working on 7- and 8-figure launches for a few years now alongside major players like Marie Forleo and Sophia Amoruso. Through that time, I’ve tried A LOT of launching tactics, some which have worked, and some which haven’t.

And since launching my business, I’ve also worked with newer business owners to understand how those strategies translate to smaller businesses.

Now I’ve downloaded my brain and knowledge - and invited some fellow experts to share their knowledge, too - into this membership.

I can’t wait to see you inside!

Audrey Saccone Headshot

Not sure if Launch BFF is the right place for you?

You’ll love Launch BFF if you’re…

  • An entrepreneur who’s new to launching
  • A VA or OBM who supports their client’s launches
  • A marketer who’s new to live launching

Launch BFF probably isn’t the right fit if…

  • You’ve had 6+ figure launches already (go you!)
  • You’re an expert marketer

(But we’d love to have you if you want to hang and brush up your skills!)

A monthly membership led by Audrey Saccone,
7- and 8-figure launch expert.

Join the membership and get: 

  • Monthly live member classes on the 2nd Wednesday of each month
  • Recordings of all past calls available in our member vault
  • A community of online entrepreneurs who currently (or want to!) use live launching as a revenue driver in their business.
  • Preferred pricing to work with Audrey 1:1
Join for $49/month

Now, let's go through those Q's you might have...

Who is Launch BFF for?

Launch BFF is a monthly membership created for anyone and everyone who uses live launching in their business. It’s perfect for those who are on the newer side of launching or service providers who support clients with their launches (looking at you, VAs and OBMs).


I’ve never launched before and I’m not sure when I’ll have my first launch. Is Launch BFF going to be useful for me?

I love those who are launch-curious! Even if you haven’t launched yet and don’t have a launch planned, this is a great place to start. Plus, you can definitely apply these teachings to other areas of your business.


What types of classes are in Launch BFF?

Here’s what we’ve got on the docket for the next few months:

  • How to create a workback calendar
  • Marketing activities to grow your list AND your bank account
  • Anatomy of an amazing sales page
  • Using challenges to lead into your launch
  • Creating a kick-ass email sales sequence
  • Using webinars to jumpstart your launch
  • Developing an amazing customer experience
  • Dunning management and what do when people stop paying
  • Conducting a launch audit
  • The numbers you need to understand for your launch


I can’t join the live sessions. Will you offer classes at other times?

ALL. GOOD. If you can’t join live, you can catch replays of all of the sessions on demand. And the even BETTER news?! You can revisit the sessions at any time when you need a refresher.


I’m a VA who supports my client’s launches. Will this be useful for me?

Hell yes! We’ll teach you everything you need to know to help your clients totally crush their upcoming launches. (Do we see a promotion in your future?!)


Can I buy this for a member of my team?

Absolutely! Our membership is the perfect professional development opportunity for one of your team members to get them up to speed on live launching so that you don’t have to be the one to teach them


Will I get 1:1 feedback from Audrey?

Not quite, but Audrey will be very active in the community answering questions. Plus, you’ll have access to purchase 1:1 Strategy Sessions at a preferred rate (if you did 1 Strategy Session quarter, it’d be just like getting your membership for free!).

You've sold me! I'm ready to join

As with any online program, how your business performs may vary from these testimonials. Your results will be based on many variables including your level of effort, personal qualities, the business environment in which you are working, and a host of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, income level or promotion, nor are we responsible for your success or failure.